At this point, we’ve all heard about (and in some cases maybe too much) influencers and influencer marketing. They sometimes use different titles like digital nomad, but at the end of the day, they make a living by spending a whole lot of their time curating their social media accounts.
Once their content is carefully planned out, they manage to “influence” others and garner a following of dedicated fans that will tune in to whatever they have to promote.
Influencer Marketing
This is quite a gem for social media marketing, regardless of platform. YouTube, Instagram, Twitter, Snapchat, TikTok, and Facebook all have countless influencers vying for attention, and money too. The influencers everyone immediately thinks about are the Kardashians and Jenners, who have created an empire through social media marketing.
However, they’re not the only ones making a pretty penny off the platforms. There are some influencers that are so incredibly niche that you would never hear about them unless you’re into their exact area of expertise.
As the popularity and influence of social media platforms grow, so does the power of the influencers. The amount of influencers is only going to continue to increase, and savvy marketers would do well to take advantage of their incredible reach.
Before trying to incorporate influencer marketing to your brand, it’s important to understand how it all works and have a good plan.
Influencers Can Help With Brand Awareness
First off, influencers are often part of brands and organizations and can even sometimes be more than just one person. Do some research and make sure you’re willing to work with everyone involved with your influencer of choice.
Next, it’s important to think if the influencer can help you reach your goals. Will they be able to help create awareness for the right target audience? Will they be able to provide the necessary buzz that will turn into interest?
Then comes the fun part: coming up with the plan of execution. Maybe the influencer can create a promotional video. You might also opt to write a guest post for them. Whatever you choose, make sure you set up and agree on a price. This is often when you’ll have to work with managers or publicists.
Have A Plan
Additionally, something that influencers are also known for is receiving things. Influencers love unboxing PR boxes in videos, so be ready to send some swag, and you might also have a video on your hands.
Once you have everything planned out and you’ve ironed out the bumps, it’s time to go. Make sure you track all of your results. While this might take some work, it will certainly be worth it. Even though sometimes influencer marketing can yield results different from what was expected, it can be worth it.
